Lora Wilson’s background and first passion is advertising. She has gained a wealth of experience working with some of the worlds most prestigious and treasured brands. Later she moved into the marketing sector, where she used her knowledge of brand development to help grow small businesses; nurturing them through what was often their first experience of a structured marketing strategy.
It was when working with one of these small businesses Lora first experience of the implementation of an integrated management system; something that she immediately saw the benefit of and found a natural affinity with.
Lora is now Absolute Quality’s Business Development Consultant (brand development, marketing and advertising). Here she supports and coaches businesses looking to grow and develop by helping them gain fresh insight into who their most profitable clients are and how potential customers see them.